How can we help?

What is Dye Transfer

Dye transfer, also known as color bleeding or color transfer, is completely normal, especially for brand new denim products. It is common with indigo-dyed denim, which gives your product its rich, deep color.

What causes Dye Transfer

Dye transfer happens when excess dye from one fabric transfers to another during washing or wear. This is often due to loose dye molecules not fully bonded to the fabric fibers during the dying process. 

Items at risk for Dye Transfer

• Light-colored/white fabric (bags, purses, clothing)

• White sneakers and shoes

• Light upholstery (couches, car seats, blankets)

How to prevent Dye Transfer

• Wash your denim item before the first wear. This helps to rinse any excess dye. Wash with cold water and separate from light colored items. Let air dry to help minimize shrinkage.

  Please note: For darker denim, it may take a few washes before the dye fully sets.

• Use gentle detergent made for dark fabrics to preserve color and minimize fading. Avoid fabric softener. 

• Avoid pairing dark denim with light accessories, especially for the first few wears.

COMMON QUESTIONS

Policy

Because dye transfer is expected with dark denim, GU is unable to offer refunds or replacements for items that become stained. We are also not responsible for any cleaning or dry cleaning costs related to dye transfer onto other fabrics, furniture, shoes, or accessories. Please follow the tips above or visit our Product Care Guide page to keep your items stain-free and long-lasting!