Store Event- 07/24/2026-07/26/2026

For our 20th anniversary, GU is turning a new chapter.

Introducing our 2026 Fall Winter collection, with Francesco Risso as Creative Director.

Comprised of "six concepts" that interpret contemporary lifestyles.

Join us in-store for complementary matcha and shop the new collection!

Click here for GU SoHo Store Locator!

Terms & Conditions:

-FREE Matcha - No purchase necessary. - First 150 customers daily.*

-Matcha free giveaway is available at the Soho store only. Limited to one matcha latte per customer, while supplies last.

-Please note this is an in-store event online, and will not be applicable online.

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