CCPA Use of Personal Information




We may use or disclose the personal information we collect for one or more of the following business purposes:
To fulfill or meet the reason for which the information is provided. 
To provide you with information, products or services that you request from us.
To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
To improve our website and present its contents to you.
For testing, research, analysis and product development.
As necessary or appropriate to protect the rights, property or safety of us, our clients or others.
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
As described to you when collecting your personal information or as otherwise set forth in the CCPA.
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

Sharing or Selling Personal Information
We may disclose your personal information to another entity for a business purpose.  Business purpose here has the same meaning as under the CCPA and includes using personal information for our or our service providers’ operational purposes, or other notified purposes, in a manner that is reasonably necessary and proportionate to achieve the operational purpose for which the personal information was collected or processed or for another operational purpose that is compatible with the context in which the personal information was collected.
In the preceding twelve (12) months, we have generally disclosed the following categories of personal information for a business purpose.  GU may disclose all or just a few of these categories with regard to a particular consumer.
Category A:   Identifiers.
Category B:   California Customer Records personal information categories.
Category C:   Protected classification characteristics under California or federal law.
Category D:   Commercial information.
Category F:    Internet or other similar network activity.
Category H:   Sensory data.
Category I:     Professional or employment-related information.
Category K:   Inferences drawn from other personal information.   

We disclose your personal information for a business purpose to the following categories of third parties:
Our corporate affiliates.
Service providers.
Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

We may also “sell” your personal information within the meaning of the CCPA. Sale under the CCPA includes selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating personal information for monetary or other valuable consideration.
In the preceding twelve (12) months, we have generally exchanged the following categories of personal information for value.  GU may “sell” all or just a few of these categories with regard to a particular consumer, unless the consumer has opted out of such sales. 
Category A:   Identifiers.
Category B:   California Customer Records personal information categories.
Category D:   Commercial information.
Category F:    Internet or other similar network activity.

In the preceding twelve (12) months we have exchanged the above personal information for value with the following categories of third parties:
Our corporate affiliates.
3rd parties that collect and aggregate the information with information from other sources.

Last Updated: August 1, 2024
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